Carol Smith


    • Getting Personal: Décor Sales Management
    • Mastering Negotiations
    • Taking Charge: Public Speaking and Communications
    • Mediocracy, Complacency: Not on My Watch!

    When you hear a Carol Smith anecdote you think she has a microphone hidden in your office. When you see a form she developed or a letter she wrote, you wish she worked beside you. As you read one of her books, you know you’ve found a compatriot in the campaign for business and customer loyalty.

    Experience is a wonderful teacher and it is apparent from her first words that Carol Smith has experience. She has performed over 700 buyer orientations, held the posts of warranty manager, superintendent, custom home sales manager, mortgage loan officer, and vice president of customer relations.

    She has also been over-promised, under-budgeted, short-staffed, burned-out, hung-up on, threatened with attorneys, picketed by homeowners, blackmailed by homeowner associations, ignored by trade contractors, lied to by suppliers—and lived to tell about it.

    And tell about it she has. Since 1986, Carol has presented hundreds of educational programs to builders and associates in the US, Canada, New Zealand, and Australia. In addition to hosting over twenty service conferences in Denver, she presented seminars at IBS twenty-seven consecutive years and has spoken at dozens of local HBA meetings, regional conferences, Custom Builder Symposiums, Remodelers conferences, and home shows.

    She developed the original curriculum for the Home Builders Institute’s CGB and CGR approved full day Customer Service course and wrote the Home Address newsletter for over 20 years. Over a dozen customer service books she wrote were published by NAHB and three of them are still available through
    Carol is an award-winning columnist for CUSTOM HOME Magazine and has written dozens of articles for such publications as Builders Management Journal, Premier Homes, Building Homes and Profits, BUILDER, and Professional Builder magazines.
    Now she is recording her menu of seminars to make convenient and economical online learning available to the industry. Her innovative guidebooks will take these classes one step further by offering downloadable e-books on each topic. Carol also consults with builders by phone, through online meetings, or through a Document Review.

    Carol is noted for cutting through the hype to reach the heart of any service issue. Her realistic approach and practical techniques empower those in the home building profession to create customer loyalty. Her track record qualifies her to be recognized as the leading expert in customer service for the home building industry.
    As a result of putting her methods to work, your company can achieve an enviable reputation for excellence in product and service. Her commitment, as she describes it—is to help you make buckets of money making oodles of homeowners ecstatically happy.